Flat Plan Rationale

    

I have used purple for the colour of my magazine title, QE, as purple is the main college colour, with a white/cream background to ensure that the text and images stand out. I have used a green background with yellow text for the banner at the bottom of the page as these colours relate to the festival article. The rest of the text for the sell lines and skyline I have used black as it is a fairly gender neutral colour which ensures the magazine doesn't look too feminine with the purple title.

All of my sell lines would appeal to the target audience of college students as they relate to college life, and the general types of events that interest students, for example festivals. I have placed the sell lines down the left side of the cover so that they don't overlap the image. This placement of the sell lines ensures that they are noticeable and easy to read, with the headlines being short yet still making it clear what the article is about. 

For the image on my cover, Charlotte will be my model. She will be holding a file as a prop, and will be wearing stylish everyday college clothes. I believe that my model, the props, and her clothing would all appeal to the audience of my college magazine as this is all something they can relate to and she is clearly a fellow student. The shot will be a medium close-up and the lighting will be fairly bright.

For the title of my magazine and the main sell lines I will use the font Varsity from the website Da Font. For my sell lines on the cover i will use the font Arial Narrow, in the size 55 for the main sell line, College Survival Guide, and in size 45 for the other sell lines. I believe these fonts are appealing as they aren't too fancy and complicated, therefore making the sell lines and title look more spaced out and overall more sophisticated. The sizes ensure that the title overall stands out more, with the main sell line standing out more over the other sell lines. 

For my contents page i will use the same colour pallete and fonts, although i will scale down the sizes to ensure all the text fits on the page, so that my cover and contents look consistent. The articles featured on my contents page will relate to the college magazine and therefore appeal to the audience. For example, Problem Pages, Sports pages, and Events pages. I will then use images that relate to each of these articles. Having plenty of images as well as text on the contents page will ensure that the page doesn't look too cluttered with text.